Standard Motor Products Inc. has again turned to TFI Envision Inc. to develop an ad campaign for its Standard Diesel brand.
The agency created the “Bigger, Better, Diesel” ad campaign to position the Standard Diesel brand as the “go to” line of diesel auto parts with an extensive line of unique products in many diesel categories. The campaign is expressed in a series of ads in both print and digital (animated and static).
The first ad, “The Road,” visualizes the toughness of the brand; in print, by showing a road crumbling in the wake of the brand, and in digital by having the graphics “shutter” as though they were stamped firmly into the “road” background.
The second ad, called “Shadow,” was developed to help the target audience understand that Standard has diesel parts for most diesel vehicles. Each part featured in an ad casts a shadow of the vehicle it should be installed in. This visual metaphor symbolizes that the part is one with the vehicle it belongs in, the agency notes.
Both ad campaigns are currently running in all major automotive aftermarket trade publications, digital and print.
For more information on TFI Envision, see www.tfienvision.com.