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AAPA Holds Sales and Marketing Forum

Dale Hopkins (far right), chief information officer at AAPA, leads a breakout table on MyPlace4Parts and e-Commerce.
<p>Dale Hopkins (far right), chief information officer at AAPA, leads a breakout table on MyPlace4Parts and e-Commerce.</p>

The Aftermarket Auto Parts Alliance (AAPA) welcomed 80 Auto Value and Bumper to Bumper representatives to New Orleans, La., recently for its annual Sales and Marketing Forum.

Sales and marketing committee members, along with shareholder representatives from across North America, Canada and Mexico, were in attendance to focus on 2018 strategic plans and initiatives.

“You cannot make good gumbo without the right ingredients,” said JC Washbish, director of marketing at AAPA, “and our members definitely helped spice up this meeting and our programs. This forum gives us a chance to collaborate on some serious programs and to strengthen the marketing efforts within our group.”

A major goal of this year’s forum was to transition to a collaborative and thought-sharing experience for the various staff levels of attendees. The 2018 Aftermarket Jackpot Convention preparations and 2018 Certified Service Center program planning was center stage, AAPA noted.

The event included an out-of-industry motivational guest speaker, energized Power Hour presentations, sales and marketing seminar-style classes, along with roundtable breakout sessions for all attendees to join think-tank discussions on a variety of internal subjects of their choosing.

“We understand the importance of coming together,” said Pat Winters, vice president of sales and marketing at Warren Distributing and chairman of the sales and marketing committee, at the beginning of the three day event. “We perform better and make more informed decisions when everyone has a seat at the table. We are then able to see the bigger picture for our Auto Value, Bumper to Bumper, and Confidence Plus network.”

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