Stockholm-based Haldex Group is now offering a full line of all-makes air disc brake (ADB) pad repair kits for its North American customers through a joint sales and marketing partnership with Fras-le, which is part of the Randon Companies group.
Through this co-brand agreement, Haldex will market products under the Midland brand and assume the primary sales, marketing and distribution roles within this product range partnership. Along with maintaining the manufacturing role, Fras-le will provide comprehensive engineering and application expertise to support the Haldex driven sales efforts.
“We believe that in Fras-le, we have selected the perfect partner for this innovative program,” says Walt Frankiewicz, president of Haldex North America and senior vice president of Haldex North America sales.
“Fras-le has earned the confidence of Haldex and many customers around the world and has continuously proven their expertise in the manufacturing realm while demonstrating a proficient understanding regarding the demands of today’s braking applications and developing high performance friction solutions through their strong engineering and R&D platforms.”
The program will provide application-wide product coverage along with a full range of sales and technical essentials, providing customers a complete solution in this growing product segment in North America.
Haldex is a global manufacturer of air brake systems for trucks, trailers and buses. For more information, visit www.haldex.com.