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Fram Launches Responsive Website

Fram's new website has a parts search tool developed for professionals.
<p>Fram's new website has a parts search tool developed for professionals.</p>

Fram Group IP LLC has launched its new website, Fram.com. Easy to navigate and responsive on mobile, the website’s enhanced design introduces a series of helpful features and offers a superior experience for new and returning visitors, the company says.

“The new FRAM website was designed from start to finish with our customers in mind,” says Brian Kelley, brand manager. “The fresh site will serve as a content hub for our diverse consumer base of DIYers and professionals for years to come.”

One of the key features of the new website is the “Parts Search” tool that allows visitors to quickly locate compatible parts for specific vehicles. Fram has developed multiple interfaces that allow users to search parts in various ways using the basic “Part Search Wizard” or with “Part Search Advanced.” Visitors can also search by competitor part numbers.

Additionally, customers can access a resource library complete with installation videos, technical documents and warranty support information.

Additional features of the mobile-friendly website include:

* Consolidated online source for all Fram product lines.

* A streamlined “Where to Buy” tool that filters by location to find the closest retailer and offers direct access to online retailers including Amazon.com.

* Live chat function for quick customer service.

* Browser compatibility matrix includes IE 10-11, MS Edge, Firefox, Safari and Chrome on the latest versions of iPad, iPhone and Android phones.

* Official resource for special offers.

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