New Monroe.com has selling tools

Tenneco Inc. has launched a new Monroe shocks and struts Web site (www.monroe.com). The user-friendly site highlights the importance of ride control replacement, describes the brand’s complete portfolio of products and has interactive tools designed to help distributors and installers grow their shares of the ride control category.

Available in English, French and Spanish, the new www.monroe.com site features a consumer-targeted rotating banner designed to reinforce the installer’s ride control replacement recommendation through a variety of educational and safety messages. This feature outlines the industry’s 50,000-mile replacement recommendation; the effects of worn ride control on vehicle steering, stopping and stability; and the impact of worn shocks and struts on tire wear and safety.

Users can also learn about Tenneco’s leadership as a ride control supplier to global vehicle manufacturers and understand how this OE involvement enhances the quality and value of Monroe replacement products. Users can also access information on the complete portfolio of Monroe ride control products, including Tenneco’s new Monroe OESpectrum shocks and struts for foreign nameplate vehicles.

An electronic catalog and separate buyer’s guide feature enable users to quickly identify the recommended Monroe products for virtually any application. For the first time, users can also automatically link to other available Tenneco products – including Monroe brake pads and shoes, Walker exhaust components and DynoMax performance exhaust products – for the corresponding vehicle.

For businesses that sell and/or install Monroe products, the site now includes a “Service Professionals” section featuring links to the Tenneco Expert Plus dealer loyalty program, Monroe technical training and business management resources, and a library of downloadable logos and product images.

The site’s “Dealer Locator” feature now has an auto-fill feature that detects the user’s location and lists nearby Monroe dealers. Inclusion in the Dealer Locator tool is one of the many benefits of membership in the Expert Plus program.

For more information regarding Monroe products and services, please contact your Monroe supplier, visit www.monroe.com, or call (734) 384-7846.

Tags: Monroe  Shocks  struts  Tenneco 
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