Aftermarket Auto Parts Alliance Inc. has named Ryan Bachman product manager.
Most recently, Bachman served as product manager for Undercar Express (UCX), a rebuilder of brake calipers, in Cleveland, Ohio.
“He’s an enthusiastic young man, and brings to our team a strong knowledge of the manufacturing side of product management that includes building and managing catalogs, research and development of part applications, and competitive analysis. We expect that it will be an easy transition for him to our traditional distributor side of the business,” says Dan Rader, senior product director of Alliance and Bachman’s new supervisor.
Initially, Bachman will focus on competitive product and marketplace analysis, pricing surveys and suggested selling strategies, and assisting with product line reviews.
Originally from Cleveland, Bachman relocated to the Alliance office in San Antonio, Texas.