SEMA endorses auto aftermarket courses

SEMA is helping auto business owners expand and grow. The Specialty Equipment Market Association (SEMA) endorses a new certification program to help business owners and professionals increase their knowledge and proficiency of the automotive aftermarket.

Available through the California State University San Bernardino, the program consists of four online courses designed for business owners and managers in the automotive aftermarket.

“Our goal is to provide SEMA members and the industry with ongoing training and education,” says Tom Myroniak, SEMA vice president of Marketing and Member Services. “It’s great to see organizations like CSUSB offering our industry relevant programs, and we’re happy to endorse the series to our members.”

The four aftermarket business courses available through the program are: Principles of Automotive Business Management, the Principles of Aftermarket Marketing, Aftermarket Finance Components, Aftermarket Operations and Logistics Management. Each four-week series component is available at a single low lost and expected to take one to two hours per week, making it both affordable and convenient for working professionals to participate.

“This new program was developed specifically with the SEMA member in mind,” says Dick Dixon, Cal State San Bernardino automotive and motorsports management professor and program director. “Business owners and managers, particularly those who are new to the automotive aftermarket or those who simply want to strengthen their knowledge of this unique industry, will find the program to be informative and useful.”

To learn more, contact Dixon at ddixon@csusb.edu or (909) 447-0812.

Tags: SEMA 
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