Gabriel (Ride Control LLC) has launched its all-new Web site at www.gabriel.com. The easy-to-navigate site now includes videos, Q and As, downloads and two product searches: one for light vehicles and one for heavy-duty trucks, buses and other industrial uses.
"Our goal is to be that same independent, entrepreneurial American company that founded the automotive shock absorber industry in 1907, interacting with customers and providing content and information in ways that only a leader in the marketplace has the knowledge, experience and resources to supply," said Lisa Bahash, president and CEO Gabriel (Ride Control LLC).
Each section of the site is enhanced with specifications, information, and printable product details. With a product line that is over 4,000 SKUs deep covering more than 200 million light, medium- and heavy-duty vehicles in operation on U.S. roads today, this is a valuable customer tool. For customer ease, the searches are available on every page of the Web site.
The company has also created The Gabriel Answerman, a section that draws on the expertise and experience of the company's technical experts. Each day, Gabriel Answerman technicians fit-test new Gabriel designs on the specific vehicle applications for which those designs were engineered to make sure that the finished parts install properly.
The site will continue to be updated with additional improvements and new content. More Answerman videos will be released in the next six months.