Janco International, provider of point-of-sale software for the automotive repair industry, and CustomerLink Systems, a marketing services company specializing in the automotive aftermarket, have announced a formal partnership to increase customer retention and provide new customer prospects for the more than 1,000 automotive service facilities using Janco software.
The partnership includes reduced rates for marketing services consisting of traditional marketing, like postcards and email service reminders, and Internet marketing, like the automation and operation of a shop’s Facebook and Twitter pages and the gathering of customer reviews to be posted online and picked up by search engines like Google, Yahoo and Bing.
“We chose CustomerLink,” says Janco President Jan White, “because they offer the widest range of marketing services. We want our customers to have access to as many avenues for building their businesses as possible. Plus, we really liked the demographic reporting that goes into (CustomerLink’s) marketing strategies. It’s very powerful, and we couldn’t find anyone else capable of doing it.”
CustomerLink has developed a demographic "segmentation" system to analyze and categorize shop customers by using a variety of consumer data sources, geographic mapping, and information extracted from software like Janco’s StockTrac Enterprise program. “All our marketing pieces, campaigns and recommendations are based on real consumer data,” says CustomerLink Channel Manager Joe Gibson. “What we do for shops isn’t generic. Everything is specific, both to the shop and to each of the shop’s individual customers. That kind of detail makes a difference that can be measured in ROI.”
CustomerLink Systems offers marketing programs for automotive repair facilities and other service industries. Using consumer research and demographic technology in conjunction with satellite mapping, social media, and other technologies, CustomerLink helps businesses grow and improve profitability.
For more information about CustomerLink Systems, see the company’s Web site at www.customerlink.com.
Janco International has offered point-of-sale software for the undercar industry since 1981. Their StockTrac Enterprise system is currently installed in over 1,000 automotive service and parts facilities throughout the U.S., Canada, and India. More information about Janco International can be found at www.stocktrac.com.