Luber-finer uses website, social media to provide filtration product updates

Luber-finer, a brand of Champion Laboratories Inc., has developed a wide array of communication channels to keep its customers informed about new product offerings and changes to its lines. The company offers automotive, heavy-duty, and on- and off-highway filtration products.

Luber-finer says it is a leader in customer communications on a global level. The company utilizes new digital communications platforms to deliver up-to-date product information. Customers receive the latest in new product announcements, product summary hot buttons on all global websites. The site features the ShowMeTheParts Knowledge Center and the new ShowMeTheParts online parts lookup tool.

Located at www.luberfiner.com, the Luber-finer website is designed to provide visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information concerning the Luber-finer products. All new filter models are posted on the Luber-finer home page under the New Products banner.

Also accessible from the website are Luber-finer’s Facebook and Twitter channels, created to provide visitors with fast and easy information about Luber-finer products and upcoming events.

For more information on Luber-finer, please visit www.luberfiner.com.

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