Trico launches upgraded website

Trico Products has launched an upgraded website designed to quickly guide consumers, aftermarket auto professionals and original equipment manufacturers to the windshield wiper information they need.

The new tricoproducts.com has new navigation that intuitively directs visitors to the products and information most relevant to them. This navigation features front page tabs for drivers, trade and OEM visitors that allow each of these audiences to access the content about Trico Products specific to their needs.

In addition, the new site reflects the company’s new branding, “seeing you through,” message used throughout Trico’s packaging, advertising, promotions, sales and in-store support materials.

“When designing this new site, our goal was to create a best-in-class portal that was not only easy for our visitors to use, but also provides valuable information that will keep them coming back,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “The new tricoproducts.com better reflects our refreshed brand image while also guiding users to the specific content they need in fewer clicks.”

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