JohnDow Industries has introduced a series of five three-minute product videos that describe and demonstrate the products in use to improve customers' knowledge and their ability to select the proper equipment, says Joe Dease, president of JDI.
The five product lines selected for video production are:
* Crew Chief Self-Evacuating Oil Drains
* Crew Chief Evacuators & Dispensers
* Crew Chief Pump Assist Oil Drains
* Fuel Chief Steel Gas Caddies
* Fuel Chief Poly Gas Caddies
“Quality videos are fantastic investments for our brands,” says Dease. “Making online video a part of our marketing strategy will help reinforce that JDI is a progressive manufacturer that is truly connected to our customers.”
In addition to website exposure, JDI’s new videos will open up numerous marketing strategies for customers, distributors, and sales reps all with the intent of increasing sales, the company notes.
The JDI website and all future ads, catalogs, sales flyers, etc., will contain QR Codes making it possible to access the new videos when scanned with any Smartphone, QR code reader or tablet device.
The new videos and the new JDI catalog can be downloaded or viewed on the JDI website at www.johndow.com.