CRC Industries Inc. has made major upgrades to its website, and the new design was officially launched last week at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
"Our primary goals in overhauling the website were to make it easy to navigate, graphically demonstrate the breadth of CRC's multiple product lines, and also integrate our news feed, social media and motorsports program,” said CRC marketing manager Dori Ahart.
Ahart said CRC has also incorporated digital catalogs so that the company’s sales literature – available in both English and Spanish - can be quickly and conveniently viewed and searched online without downloading.
"Social media is a big part of our marketing strategy going forward," said Ahart. "The people who use our products are knowledgeable and passionate about what they do and how they do it. We want to interact with them and share in their successes and challenges."
CRC selected GPM Web Solutions for the site redesign project based on the web developer's expertise in search engine optimization and their ability to build user-friendly content management systems.
CRC plans to further enhance the site by incorporating a technicians' blog, more product demonstration videos, articles and tips on using CRC products. View the CRC website at www.crcindustries.com/auto.