WIX Filters debuts glove promotion

WIX Filters, a member of the Affinia Group family of brands, is offering a promotion to receive a free pair of Mechanix Wear Gloves retailed at $24.99 with the purchase of one WIX premium oil filter and one WIX regular air or cabin air filter. The promotion began March 1.

Customers must provide a receipt of their oil filter and air or cabin air filter purchase with a completed redemption card, and they can receive the promotion electronically by scanning a QR code that directs users to a mobile website.

“QR code technology will give customers instant access to redemption forms for the Mechanix Wear Glove promotion,” says Mike Harvey, brand manager for WIX Filters. “In addition, we are proud to offer this campaign with Mechanix Wear because of its commitment to mechanics, technicians and DIYers who love engines and quality work.”

The Mechanix Wear Glove Giveaway marketing materials include a 14-inch x 8.5 -inch counter card with QR code, 5-inch x 7-inch shelf-intruder with QR code, two 3 ¾-inch x 6-inch official redemption form pads, white-wove envelope and 720 x 90 and 300 x 250 banner ads.

The promotion ends April 30. For official rules, prize details and entry forms, visit www.wixsweeps.com/glove.  

For more information, contact a WIX representative or visit www.wixconnect.com to locate a sales contact. 

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