Bosch oil filter campaign highlights capacity, efficiency

Robert Bosch LLC’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers).

The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.

Bosch DistancePlus oil filters can capture and hold 300% more dirt than some economy filters on the market and at 99.9% efficiency is one of the industry’s most efficient line of oil filters. This means it is able to capture 99.9% of particles that are 20 microns or larger – a micron being one-millionth of a meter.

The theme for Bosch DistancePlus oil filters, “No Filter Holds More Dirt,” will take place for four-month print ad campaign that is scheduled to run from May through August. These ads are accompanied by a $3 mail-in rebate.

For more information, please visit www.boschautoparts.com.

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