Sears Auto Centers want consumers’ trust in new ad campaign

Sears Holdings Corp. and its Sears Auto Center stores have unveiled a new, highly-integrated national advertising campaign.

Sears says the campaign is intended to showcase the brand's commitment to re-connecting with customers through trust and peace-of-mind when it comes to auto maintenance and repair.

The campaign includes exposure through TV, radio, outdoor and several diverse digital channels, as well as refreshed in-store signage and public relations initiatives.

"This campaign was developed from an understanding of how customers view the key strengths of Sears Auto Center — convenience, trust and a commitment to do what's right for the customer every time," said Lori Williams, divisional vice president & CMO, Sears Automotive.

"The new campaign's goal is to show people that Sears should be their top choice when it comes to auto care and maintenance."

The television ads can be found on YouTube. There are 800 Sears Auto Center locations located in cities and towns across the U.S. For more information visit http://www.SearsAuto.com.

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