ADVICS North America commemorates 10 years

ADVICS North America, Inc. (ADVICS NA) is marking the company’s 10th anniversary this year with a celebration that included founding members, family companies, suppliers and employees.

ADVICS NA opened its doors in 2002 and established an Engineering Technical Center in Plymouth, Mich. Over the years, ADVICS NA has expanded to include three manufacturing plants and employs over 1,200 people in the USA.

ADVICS designs and manufactures brake components and systems for most of the major automakers. Their systems are used in many of the top-selling vehicles in North America.

ADVICS says it is dedicated to continuously improving the engineering and performance of every product they sell. For this dedication, ADVICS is recognized as a leader in the evolution of quality and safety.

After establishing their reputation with brake system components in the Original Equipment vehicle market in North America, ADVICS NA decided to penetrate the Aftermarket.

Aftermarket products were initially offered under the Sumitomo friction and AISIN brake hydraulic brands. However, over the past 7 years, these brands evolved into the ADVICS brand; highlighting the origin of the engineering expertise.

“ADVICS is growing rapidly around the globe. ADVICS North America, Inc. will be an

important part of supporting the region with its technical and manufacturing capability” said Takahiro Goshima, CEO and president of ADVICS North America. “We continue to develop our capabilities to meet our customers’ requirements. Since our founding, we have added new equipment and enhanced our skills. However, we must continue to improve.”

ADVICS NA is a wholly owned subsidiary of ADVICS Co. LTD. ADVICS is a leader in brake systems research and development. ADVICS Co. LTD has sales of over $4 Billion (USD), locations in 8 countries and employees 5,000 globally.

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