Interactive market platform launched by Federal-Mogul

Federal-Mogul Corp. will unveil an extensive new in-market product, brand and technical support platform for vehicle service providers during this week’s Automotive Aftermarket Products Expo (AAPEX) in Las Vegas (booth #3217).  

The new platform features a team of ASE-certified specialists and sophisticated technical support vehicles that will be deployed throughout North America with the capability to reach thousands of service professionals each year.

“Automotive service professionals face new diagnostic, repair and customer service challenges every day. We believe it’s our responsibility as a leading manufacturer to offer a comprehensive two-way communication platform that provides valuable daily support of these professionals on a one-to-one basis,” says Jay Burkhart, senior vice president, global markets, Vehicle Component Solutions, Federal-Mogul. “This platform will serve as hands-on, in-market interface with the thousands of professionals who specify and install our products on the job.”

The interactive local market platform is the latest in a series of investments by Federal-Mogul in new programs and tools designed to help service dealers and other customers leverage the value of the company’s industry leading technologies. Federal-Mogul also offers a real-time electronic information system that enables service professionals to access the latest news regarding the company’s products and programs as well as an extensive virtual library of technical resources and other business-critical tools. The fleet of vans complements the in-depth technical training programs and materials available via Federal-Mogul’s Technical Education Center in St. Louis, Mo.

“These in-market support teams will take our technical, product and brand messages directly to the professionals who benefit most from them while at the same time gaining feedback on their most pressing needs,” Burkhart says. “Technicians will be able to hold our products in their hands and see how and why they’re the best choices for their customers’ vehicles. This one-to-one connection has been missing for too long in the aftermarket, yet it’s more important than ever given today’s increasingly sophisticated vehicle systems and rising consumer expectations.”

The Federal-Mogul in-market teams will be positioned in major markets across the U.S. and Canada, with the flexibility to deploy multiple vehicles to specific areas in conjunction with special training initiatives and regionally targeted programs. On-board technology will include multi-media instructional tools, product and system displays and an innovative, self-contained interactive product training module. The Federal-Mogul technical product specialists will be able to access and print the company’s Web-based training materials, including product and repair bulletins, in response to customer requests and/or to supplement their on-site presentations.

Additional information is available at Federal-Mogul’s AAPEX exhibit, or see the company’s electronic catalog at www.Fme-Cat.com. For the latest Federal-Mogul product and program news, visit www.fme360.com

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