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AAPEX 2012: Gabriel adds 50 ReadyMount struts

Seen here with Gabriel’s Business-to-Business award for the Best App for Mobile Device are (L to R) Jo Piland, marketing manager, Christine Fisher, manager of marketing and communications and Lisa Bahash, CEO and president.
<p>Seen here with Gabriel’s Business-to-Business award for the Best App for Mobile Device are (L to R) Jo Piland, marketing manager, Christine Fisher, manager of marketing and communications and Lisa Bahash, CEO and president.</p>

The Original Gabriel (Ride Control, LLC) has expanded its premium ReadyMount line at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

 The company is introducing over 50 new SKUs, expanding the line by over 25%, and bringing its line to almost 200 ReadyMount preassembled struts.

Of these new applications, 40 are first- or new-to-market designs covering such high-demand vehicle applications as mid-2000s Toyota Corolla and Camry, Pontiac G6, Chevrolet Malibu, Chrysler 300, Dodge Charger, and Ford Crown Victoria.

Gabriel says that many installers don’t realize that the pre-assembled strut they install on their customers’ vehicles is a structural sub-system of the vehicle suspension, so it must be well tested for quality and durability.

“You can’t judge a preassembled strut by its packaging,” says Lisa Bahash, CEO and president of Gabriel. “We’ve put competitor parts through the same tests we run on our new ReadyMount designs and have found that some of the most attractive in appearance and prettiest-packaged parts do not perform as well as ReadyMount in Gabriel-designed tests.”

In addition to launching new products at AAPEX, the Car Care Council’s Women’s Board presented Gabriel with a Business-to-Business award for the Best App for Mobile Device at its Automotive Communications Awards 2012 ceremony earlier this week.

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