Universal Lubricants: Eco-friendly demand surges in 2012

John Wesley, CEO of Universal Lubricants, a leader in sustainable energy solutions, says 2012 is “a turning point in sustainable business practices.”

“It was a year in which the dual business objectives of sustainability and profitability came together proving that doing right by the environment is good for business,” Wesley said. “The result has been increasing customer demand for our high-quality lubricants, new oil delivery, used oil recovery services, and comprehensive industrial and environmental services throughout the U.S.”

Bolstered by its ECO ULTRA line of high performance lubricants and its proprietary closed loop process, which creates an infinitely repeatable, sustainable cycle that makes oil a renewable resource, Wesley said his company is poised for continued growth in 2013.

Universal Lubricants is a leading American-based manufacturer and distributor of motor oil that collects, re-refines, blends, packages and redistributes its own oil. Each year, the U.S. produces approximately 1.3 billion gallons of used engine oils, only about 20% of which is re-refined perpetuating the need to import foreign oil. The rest is either burned as an industrial fuel or disposed of improperly, damaging the environment.

Looking back on 2012, Wesley reported the following Universal Lubricants’ milestones:

  • Launching a full line of ECO ULTRA Synthetic Blend Motor Oil made from used oil and re-refined into performance-driven, eco-friendly products.
  • Securing a U.S. General Services Administration (GSA) Schedule Contract for its ECO ULTRA line of automotive and industrial motor oils, which allows federal agencies to purchase the product directly from the company (GS-21F-0157Y).
  • Introducing the nation’s first retail motor oil packaged in a sustainable, flexible stand-up pouch. The ECO ULTRA FlexPak set a new standard in U.S. motor oil packaging (see Universal Lubricants launches FlexPak stand-up motor oil pouch). The FlexPak was recognized with the Packaging Award for Innovation at the 2012 Automotive Aftermarket Products Expo (AAPEX).
  • Opening a new distribution center in Denver and expanding existing centers in Chicago and St. Louis to meet increasing demand (see Universal Lubricants opens Denver distribution center).

"Sales of ECO ULTRA increased across the board this year at dealerships, service centers and auto shops around the country,” Wesley says. “Independent studies have shown that ECO ULTRA reduces engine wear leading to fewer oil changes and reduced oil consumption. We look forward to expanding our presence in the motor oil retail market in 2013 and will be announcing new distribution facilities in new cities and states in the coming months.”

For more information visit www.universallubes.com.

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