The investment positions Cars.com to further develop the service category with solutions for dealerships looking to boost their service business, and consumers seeking help and advice when it comes to maintaining their vehicles.
“Cars.com intends to develop new offerings to help its local dealer partners reach vehicle owners in need of service and repair and to more effectively compete for their business,” says Cars.com president, Mitch Golub. “We already see a high level of interest in service and repair from our visitors. In fact, more than a quarter of dealership reviews on our site are about a service and repair experience.
“By providing our large audience access to even more credible information about service and repair providers, we can help drive additional value to our advertisers' business, driving results for their fixed operations, in addition to new and used car sales.”
Cars.com's investment in RepairPal builds on the site's co-branded content partnership that launched in 2009. Since that time, RepairPal has been a featured content partner on Cars.com, giving shoppers access to auto repair and maintenance estimates, advice for common problems from expert technicians, a comprehensive auto shop directory and helpful auto ownership content.