Google’s Danielle Russell to speak on Internet trends at GAAS

Google’s Danielle Russell is a featured speaker at the 2013 Global Automotive Aftermarket Symposium (GAAS) May 21-22 in Chicago. “Driving Change” is the theme of this year’s event.

Russell, automotive industry director for Google, will present "Consumer Insights and Opportunities - Three Game-Changing Trends." She will explain how consumers are increasingly turning to the Internet for parts and service information and information the aftermarket must embrace to make the customers’ experience a satisfactory one.

GAAS 2013 is also featuring sessions on succession planning, improving employee morale and customer loyalty, trends impacting the automotive aftermarket, and closing the gap between strategic planning and execution. The sessions are scheduled for May 22 and will be repeated twice.

Click here to register for GAAS.

GAAS is co-located with the Aftermarket eForum May 22-23, which is offering strategic and technical presentations addressing the business technology challenges of the aftermarket. For details on saving when registering for both events, click here.

For more on Russell, see AAPEX 2012: Trends, Google and the election covered at AAIA Town Hall

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