Danielle Russell of Google Inc. will address key questions aftermarket leaders should consider about their business including mobile readiness and "owning the digital shelf" in the closing presentation at the 2013 Global Automotive Aftermarket Symposium (GAAS) May 21-22 at the Hyatt Regency O’Hare near Chicago.
Russell's presentation, "Winning the Digital Shift: 5 Questions to Consider” will discuss consumer expectations and the aftermarket shopping experience.
"Today’s consumer is always connected, which is impacting how they engage with the aftermarket. In fact, we’ve seen automotive parts searches on mobile devices grow almost 2.5 times in just the past two years," explained Russell. "In my GAAS presentation I’ll explore how the aftermarket can embrace these changes to enhance their customers’ buying experiences."
Russell leads advertising strategy for several of Google's U.S. automotive clients and agency partners. She has more than 15 years of brand management, integrated marketing and digital experience, working with automotive manufacturers, regional dealer groups, and the aftermarket.
GAAS 2013, with a theme of "Driving Change," brings together industry leaders and experts to examine the issues and trends affecting the worldwide automotive aftermarket and influencing its future. For the first time ever, GAAS 2013 will feature breakout sessions and is co-located with the Aftermarket eForum, May 22-23.
To register for GAAS, www.globalsymposium.org.