Airtex Fuel Delivery Systems was recently awarded the National Catalog Managers Association (NCMA) President's Award for Catalog Excellence.
The company has won the paper catalog category before, but this marks the first time in its 77-year history that the company won the Web Catalog - Gold Award for 2012-2013 for their online catalog, www.FuelPumpU.com.
The NCMA President’s Catalog Excellence Awards recognize the best examples of printed and electronic cataloging in the automotive aftermarket. Winners are chosen annually and recognized at the Knowledge Exchange conference in April. Web and mobile applications are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content.
The award is the highest honor given by the NCMA, a professional society within the Automotive Aftermarket Industry Association (AAIA), dedicated to the interests of automotive aftermarket catalog managers. Founded in 1974, the NCMA is comprised of over 200 catalog, product management and marketing professionals from manufacturers, distributors and retailers around the country.
“Fuel Pump U provides our customers with total support in a user-friendly way,” says Michelle Tucker, catalog manager of Airtex Fuel Delivery Systems. “Through fuelpumpu.com, we can provide today’s technicians with the most up-to-date information and tools they need to do the job right the first time.”
“We are honored to receive this national recognition,” says Brandon Kight, director of Marketing & Program Development at Airtex & ASC Industries. “This award attests to our team of dedicated people and our commitment to providing exceptional quality and unmatched customer support in everything we do. This site was a great effort by all involved. Thanks to The EXTEND GROUP and Vertical Development, Inc. for their help in developing the site.”
The FuelPumpU.com catalog was created as an online resource to provide the most comprehensive knowledge about fuel delivery systems to technicians and do-it-yourselfers. FuelPumpU.com combines all Aces and PIES data with rich media content to provide the industry standard for online catalogs and product knowledge.