WIX Filters is launching “The Ultimate XPerience Sweepstakes” for aftermarket consumers who purchase XP filters, a new line of high premium oil filters. Beginning June 1, contestants can enter to win a trip for two to a NASCAR Sprint Cup, IZOD IndyCar or NHRA series race in 2013 at www.wixsweeps.com.
“WIX Filters has a rich history of developing unique sweepstakes that connect motorsports fans with an at-track experience like no other,” says Mike Harvey, brand manager for WIX Filters. “Our ‘Ultimate XPerience’ sweepstakes is designed to forge deeper customer connections and engagement with the WIX brand and our new XP line of filters.”
The contest will run through July 31. The winner and one guest will win a weekend VIP getaway experience to a race of the winner’s choice. The package includes one $750 gift card for travel and accommodation expenses; two race tickets and VIP track passes; and a meet-and-greet for the winner and guest with WIX drivers at the track (subject to availability).
To promote the sweepstakes, WIX is providing dealers and distributors with point-of-sale kits that include product display graphics, trade print and digital ads, aisle intruder, poster, counter mat, window cling, counter card and apparel.
XP, the third oil filter line manufactured by WIX, is engineered to withstand the toughest of driving conditions and scientifically designed to maximize the performance of synthetic motor oils.
XP filters are ideal for vehicles subject to towing heavy equipment, high idling conditions and harsh driving environments, the company says. They feature wire-backed, fully synthetic media that traps dirt, dust and grime and offers resistance to hardening and cracking due to silicone anti-drain-back valves.
WIX Filters is a member of the Affinia Group Inc. family of brands. For more information, visit www.affiniagroup.com.