Schrader aims to make choosing TPMS partner easier

Schrader International Inc. has launched “Make the EZ-Choice,” a campaign revolving around tire pressure monitoring system (TPMS) strategy, operational best practices, and keys to profitability.

The multi-faceted campaign also addresses the choices for aftermarket TPMS service and repair including replacement sensors.

“There are key technical, usability, and short and long-term consequences when deciding whom to partner with for TPMS,” said Trevor Potter, vice president of aftermarket sales at Schrader.

“We continue to proactively assist customers and non-customers alike with making the right choices based on sound test data and the core training we’ve been delivering in shops for years across North America. We have helped thousands of shops turn TPMS into a significant profit opportunity and remain dedicated to their success.”

The campaign includes a multi-media advertising program as well as a “hands-on” TPMS training roadshow in key cities throughout the U.S. and Canada. For more information, visit: www.EZ-Choice.com.

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