WD-40 Co., Chip Foose partner to design Ford truck for charity

WD-40 Co. and Foose Design, through a partnership with the Alex Xydias Center for Automotive Arts, will have leading Specialty Equipment Market Association (SEMA) manufacturers working alongside underprivileged teens and young adults to install parts and equipment on the Foose-inspired vehicle, dubbed the WD-40/SEMA Cares Foose Ford F-150.

All work for the build program will be done at the recently built SEMA Garage in Diamond Bar, Calif., a facility that allows SEMA member companies to test and prototype parts, try its 3D modeling and printing, and use its full-scale photo studio, among other things. The completed truck will eventually be put up for raffle, with all of the proceeds going to three SEMA Cares children’s charities.

“I'm so grateful for the opportunity to work with organizations like WD-40 Company and SEMA Cares, which continue to support the automotive trade,” says Chip Foose, CEO and president of Foose Design. “This year, we’ll have even more hands on deck to help out with the build and there’ll be plenty of WD-40 brand products used throughout that process.”

Instead of being auctioned like previous WD-40/SEMA Cares vehicles, the enhanced 2013 Ford F-150 Lariat will be raffled off in the spring of 2014. Raffle tickets cost $50 and go on sale starting Nov. 1, 2013.

Proceeds from the raffled vehicle will benefit three SEMA Cares charities. The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive leaders and innovators. Childhelp is an organization that provides services to abused and neglected children. Victory Junction is an organization that provides life-changing camping experiences to special needs and chronically ill children.

“Off-roaders, truck enthusiasts and aftermarket companies have used our products for decades – for preventing mud from sticking to displacing moisture from engines,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “Now, we have the next generation of automotive professionals and enthusiasts getting excited about working on a vehicle that will support a great cause, and that’s something we’re proud to be a part of.”

This is the sixth vehicle WD-40 Company and SEMA Cares have teamed up to build and the fourth vehicle Chip Foose has designed with them. To date, WD-40/SEMA Cares vehicles have raised more than $575,000 for SEMA Cares charities.

For more information, visit WD-40 Company.

Tags: Chip Foose  lubricants  SEMA 
Post a comment

Comments (0)


Post a Comment

Subscribe Today

Subscribe to Auto Service Professional

Sign up for a FREE subscription to Auto Service Professional magazine