Centric Parts adds Orrell to sales team as director of sales and marketing


Centric Parts, a North American manufacturer and supplier of aftermarket brake components and systems for import and domestic cars and trucks in all driving conditions, has hired Don Orrell to the newly created position of director of Sales and Marketing, Medium-Duty. Orrell immediately assumes responsibility for Centric’s Medium-Duty program.

“Centric is thrilled to have Don joining the team,” says Centric Parts president Dan Lelchuk.

“He brings with him a wealth of knowledge and vast experience in the medium- and heavy-duty market. We are confident that he will make an immediate impact in our medium-duty program through sales and marketing, as well as product development.

Few people know the medium- and heavy-duty markets like he does and his overall knowledge of the aftermarket industry will be a huge benefit to all of our Centric Parts brands.”

“Centric has always had an outstanding reputation for quality products, outstanding customer service, technical support and R&D,” says Orrell. “I am looking forward to expanding their reach into the medium duty market while continuing that incredible record of excellence.”

With degrees from Rutgers University, University of North Carolina – Charlotte and Case Western Reserve University, Don Orrell comes to Centric Parts with more than 25 years of global experience in the automotive/heavy-duty commercial vehicle aftermarket. For more information visit Centric Parts.

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