BendPak-Ranger recently launched a new UK website as part of a branding strategy aimed at expanding its role as a global equipment leader, reports BendPak Inc.
The new bendpakranger.co.uk website showcases a more modern look and delivers users fast and easy access to a wide variety of technical information that is vital for consumers, dealers and field service specialists, says the company. A responsive design provides an optimal viewing experience from a desktop PC or from mobile and tablet devices.
“Our development team has worked hard over the past few months to make this UK website launch become a reality,” says Jeff Kritzer, senior vice president of sales and marketing. “Our new UK website makes it easier for visitors in the United Kingdom and surrounding territories to access our extensive portfolio of products, along with technical information, service bulletins and product support.”
BendPak’s new website contains an improved search function which offers clear routing to product information, installation and service details as well as video tutorials and demonstrations; an easy to understand tabbed layout simplifies navigation.
Laura Carvajal, content editor for BendPak-Ranger, says, “Our new website was designed to meet the needs of a variety of audiences; from small repair shops to car dealers, franchises, car enthusiasts and DIY’ers. We wanted a website that could showcase our products, company and service capabilities through an easy to use and easy to read interface. Making capital equipment purchase decisions comes with a lot of questions and concerns. That's why we've made an effort to provide detailed information, photos, videos and comparative guides; all designed to help consumers make informed decisions and relieve fears or concerns.”
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