Centric Parts has appointed industry veteran Charlie Kirkland to the newly created position of director of sales for program groups.
“We are thrilled to have Charlie on the team,” says President and CEO Dan Lelchuk. “Charlie brings with him decades of experience in the automotive aftermarket and a particular expertise in program group sales that will benefit the company in many ways. We know that he will make an immediate and invaluable impact on our program group relations as well as benefiting our entire sales and marketing department as a whole.”
Kirkland comes to Centric Parts with over 35 years of experience in brake component sales management and five years of experience in program group sales.
He also has served on the board of directors for the California Automotive Wholesalers Association (CAWA), as well as the chairman of the Manufacturers Advisory Council for CAWA. He also was a member of the Trades Advisory Council California Youth Authority, and the ASIA Young Executives Forum. Among his many accomplishments, Kirkland received the “President’s Club Award” six times while with Raybestos, holds a private pilot’s license and previously served as a sergeant in the United States Army.