Permatex has named Courtney Riley marcom manager. She will be responsible for managing overall marketing communications, including new product introductions, advertising campaigns, promotional support programs, marketing research and trade shows.
She reports directly to Sean Lyon, director of marketing and product management.
Riley will also manage the marketing department’s budget and will be the primary point of contact for Permatex’s public relations and advertising agencies. She will also manage and develop content for the Permatex website and create marketing communications materials to help support the sales teams.
In addition to supervising Permatex’s packaging specialist and market manager, Riley will also analyze marketing and business results data to develop recommendations and identify future opportunities for growth, and will work cross-functionally with multiple groups, including sales, outside vendors, marketing and legal regarding the execution and management of various initiatives.
Riley has been with Permatex since 2006 and most recently was the company’s graphic/multimedia designer.
Permatex is a manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Permatex markets a wide range of products under brand names such as Permatex, Fast Orange, Spray Nine, the Right Stuff, Gel Twist, PermaPoxy, Ultra Bond and Dr. Bond, Ultra Cherry, and Grez-Off. Permatex is a division of Illinois Tool Works Inc. (ITW).