Federal-Mogul Motorparts' Anco Wipers brand is returning for a second year as the official wiper blade of the National Hockey League (NHL) for the 2014-15 season.
The company says the exclusive relationship has helped the Anco brand engage with millions of hockey fans and vehicle owners in key markets throughout North America and communicate the vital role wipers play in vehicle safety
Eighteen of 30 NHL teams are based in comparatively high-precipitation northern cities. The geographic footprint of the NHL is ideally matched to the North American wiper market, enabling Federal-Mogul Motorparts to develop and deploy innovative local promotions and other highly targeted campaigns to attract consumers to dealers who sell and install Anco products, according to Mike Proud, director of marketing, North America, Federal-Mogul Motorparts.
He says the approach enabled the brand to sell a record number of NHL-themed promotional packs in 2013 by engaging with both dealers and consumers through an array of interactive programs.
The Anco brand will continue to sponsor a variety of NHL events, including the 2015 Bridgestone NHL Winter Classic, and contests, and premium Anco products will be featured in broadcasts and online advertising and social media activities.
“Hockey fans are incredibly passionate about the sport, and the NHL and our other hockey-related programs help us gain attention for a very important safety message – that replacing worn wipers with best-in-class Anco products can help you stay safe on the road,” Proud says.
Federal-Mogul Motorparts is a division of Federal-Mogul Holdings.Corp. For more information, visit the brand's website.