AME International LLC, a Florida-based tire changing tool manufacturer, has introduced a Spanish version of its 2014 Tool and Equipment Catalog.
This is the first time the company has issued a Spanish version of its entire catalog, according to Luis Goyeneche, vice president of international sales.
“It’s difficult to translate catalogs correctly in general, let alone one for the tire changing industry,” says Goyeneche.
“We’re happy to say that this has been translated by someone in the industry who understands the context and use of our tools. I know this is going to help our Spanish-speaking customers.”
In addition, AME introduced a 2015 Tool and Equipment Catalog. The company normally issues biannual catalogs.
President Keith Jarman says this is just one way AME can make things easier for customers.
“Our priority is giving our customers the marketing resources they need to sell our tools,” says Jarman. “We have multiple sizes of our most recent catalog, one that can fit in someone’s back pocket. We want to help our customers answer questions easily no matter where they are.”
To request copies of the 2015 catalog or updated Spanish version, send an email to [email protected] or call (352) 799-1111.