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New ContiTech Program Rewards Techs for Choosing Elite Brand

Continental A.G.’s ContiTech division has introduced the Elite RPM (Rewards Program Member) Club to reward technicians for purchases of Continental Elite products.

The new Elite RPM Club is a reboot of the former Goodyear Gatorback incentive program offered by Veyance Technologies Inc. Continental acquired Veyance in January 2015 and rebranded the Gatorback products to the Elite name.

“This time around, we’re using the club to engage professional repair technicians who use our product,” says Tom Lee, North America marketing manager of Continental’s Automotive Aftermarket Business.

“Through our new social media channels, and even in the structure of the club itself, it will be easy for our members to be in direct contact with us. We really hope our members will use the new club to get in touch with us and be a part of the Continental community.”

In addition to redeeming points for rewards, Elite RPM Club members will be the first to see new products, special promotions, and access to a large pool of gift card reward choices. Continental will add training exclusively for members in the coming months.

The new club provides a cloud-based app that allows virtually all club functions to be accessed via smart phone. Members can use it to track and redeem points, choose rewards, and interact with the club.

The company says Elite RPM also will benefit warehouse distributors, as the program is a value-add they can use to promote the brand to professional repair technicians.

For details, including current promotions and reward items, vist the club's website.

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