To build awareness, create demand and drive customers into auto parts retailers, Rislone is promoting its new Nano Prime Engine & Oil Additive (P/N 4104) by creating the one-of-a-kind Rislone RS700 Mustang on PowerNation TV and giving it away through the Rislone RS700 Mustang Sweepstakes.
On back-to-back episodes of the PowerNation TV show “Engine Power,” the team will convert a stock 2016 Ford Mustang GT into a supercar with 700 hp. The car will then tour the country before it is given away to the sweepstakes winner next January.
The Rislone RS700 Mustang build episodes start this week on Spike and run through Dec. 8, reaching 120 million avid DIY car enthusiasts nationwide.
“Rislone Nano Prime Engine & Oil Additive is a unique product that is light years ahead of any other oil treatment available today,” says Clay Parks, vice president of development for Rislone. “We partnered with PowerNation TV to develop an equally exciting way to share the Rislone message directly with our largest retail customer base – the millions of viewers who work on their own vehicles every week.”
The Rislone RS700 Mustang build episodes will air on Spike, NBCSN and CBS Sports, with syndicated broadcasts on 42 Raycom stations. Visit powernationtv.com/schedule for the schedule.
“We’re excited to have the opportunity to work with the Rislone team,” says RTM President Matthew Hawkins. “The RS700 Mustang build will take a stock 2017 5.0L Ford Mustang and significantly increase horsepower and torque. We’re very excited to show the fans of PowerNation the finished product.”
There is no purchase necessary to win. Encourage your customers to enter, and enter yourself, as well! Sweepstakes is open to legal residents of the United States and Canada. For official sweepstakes rules and information, and to enter online, visit rislone.powernationtv.com.
“With more than 115 million car-savvy viewers, the Rislone RS700 Mustang Sweepstakes promotion will communicate to our DIY retail customer audience how our Nano Prime Engine & Oil Additive greatly reduces wear and friction to significantly increase engine performance, allowing their vehicles to run smoother, cleaner, cooler, quieter and more fuel-efficiently,” adds Parks. “Our retailers should gear up for increased demand for this exciting new patented synthetic nanotechnology product.”
Like all Rislone products, Nano Prime Engine & Oil Additive is made in the U.S.A.
For more information, visit rislone.com.