The Aftermarket Auto Parts Alliance has named Denso Products and Services Americas Inc. the winner of the 2019 Receiver’s Choice Award, presented at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference in Tampa, Fla.
Denso received exceptional ratings in every content category including product details and attributes, marketing descriptions, images, and timely delivery of quality data.
“We are very grateful to the Alliance for this recognition” said Duane Meadows, senior specialist content development for Denso. “This was a team effort involving our catalog, product management and sales teams.”
The Receiver’s Choice Award honors organizations that specialize in accuracy and completeness of content management, and recognizes them for providing high-quality content, including Aftermarket Catalog Exchange Standards (ACES), Product Information Exchange Standard (PIES), digital assets, and other customer specific formats, according to the Auto Care Association.
The 2019 award was presented by Alliance’s Vice President and Chief Information Officer Dale Hopkins and Business Intelligence Manager Ethan Love.
ACPN exclusively focuses on the education and professional development needs of content management professionals, promotes industry technology standards and offers a forum for discussion within the industry. Its annual conference was held at the Marriott Tampa Waterside April 28-May 1.
The ACPN helped to create the data principles of ACES and PIES. Through these efforts, auto care catalog manager members are able to sell more product, reduce costs, and increase efficiency through catalogs.