Lumileds LLC’s new installer program is designed to help shops sell upgraded vehicle lighting to consumers. The Philips Lighting Specialist Program runs Nov. 1, 2018, to April 30, 2019.
Introduced at the 2018 Automotive Aftermarket Product Expo (AAPEX), the Philips Lighting Specialist Program offers incentives for warehouse distributors (WDs), shops and consumers.
The program focuses on the Philips X-tremeVision upgrade headlight and offers shops a $25 Visa gift card for every 10 pairs of Philips X-tremeVision upgrade headlights sold and gives shop customers a $10 mail-in rebate for each pair of Philips X-tremeVision headlights purchased.
Dave Illes, Lumileds director of sales and marketing, North America Aftermarket, says, “Lumileds created the Philips Lighting Specialist Program to help deliver better lighting to consumers, while incentivizing shops to offer upgrade solutions to their customers. Lighting service is one of the most underperformed aspects of vehicle maintenance, yet it is one of the easiest ways to improve driver safety.”
Shops that participate in the Philips Lighting Specialist Program receive a full range of sales and marketing materials designed to help sell customers on the benefits of upgrade lighting. The program merchandising kit includes a countermat, poster, window cling decal, and rebates easel with tear-off mail-in rebate coupons.
Participating shops will be listed on the Philips automotive lighting store locater and be identified as a Philips Lighting Specialist Shop.
Lumileds displayed its line of LED lighting solutions for vehicles interiors and exteriors.at AAPEX. The company says the bedrock of the LED line is the Philips Ultinon LEDs. These advanced, high powered, and durable LED lights deliver unmatched safety, performance, and style. Lumileds latest LED innovation, the Philips X-tremeUltinon LED Fog Lamp is an extremely powerful, plug-and-play replacement for H8, H11, and H16 halogen fog bulbs.
For more information, visit lumileds.com.