Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, has added Eric Trimble to its marketing team.
In his new role of marketing coordinator, Trimble will support all marketing endeavors from trade show support, media buys, public relations, advertising, social media and e-commerce. He will report to Kyle Fischer, director of marketing.
A graduate of The University of Akron (2015) with a bachelor’s degree in media studies, Trimble prior worked as a freelance writer for the Akron Beacon Journal and communications specialist for the Jefferson Center in Minneapolis.
In 2017, he joined LSI as an account executive to grow and maintain sales for the Hot Shot’s Secret product line to commercial and industrial accounts in a 12-state territory.
Fischer says that it was great to work from within to find the ideal candidate that already had the product knowledge and a good grasp of what it takes to promote and sell LSI products. “This combined with his marketing skills, project management and ability to write for multiple platforms, has allowed him to step into the position seamlessly.”
LSI is based in Mt. Gilead, Ohio. The Hot Shot’s Secret brand offers a line of preventive maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.