Identified as "George E.," the winner poses with his 1972 Mustang Mach 1 and his family.

Identified as "George E.," the winner poses with his 1972 Mustang Mach 1 and his family.

Amsoil Inc. has announced the winner of the grand prize of its “Devoted to Protection” sweepstakes. He was identified as “George E.” of Detroit and he received a fully restored 1972 Ford Mustang Mach 1.

The contest was announced at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas and ran until October 2016. The company received thousands of entries.

The 1972 Ford Mustang was selected as a powerful symbol of the American muscle-car era, says the company. Amsoil partnered with Greg Friedrich, owner and founder of Gizmo’s Hot Rods, to refine this classic vehicle front-to-rear.

The fastback with ram air hood features positraction rear-wheel drive, a three-speed automatic transmission, a modified 351 Cleveland engine that makes 425 hp and 450 ft.-lbs. torque, Wilwood drilled and slotted four-piston brakes, Afco double-adjustable billet shocks, upgraded suspension and steering components and hand-built ceramic-coated Mandrel bent exhaust.

In addition to the upgraded fuel system to accommodate the new engine, the ’72 ‘Stang is protected with Amsoil fluids and lubricants from bumper-to-bumper, says Amsoil.

“As people who love cars, finding and modifying a vehicle like this has been fun,” says Erica Danielski, director of integrated marketing for Amsoil. “We liked the selection of this particular Mustang because 1972 was a defining year for our company. That was the year Amsoil Chairman Al Amatuzio founded Amsoil on the same principles that defined his career as a jet fighter squadron commander – high-performance, superior quality, excellence and strong leadership.”

Three first prize winners received $500 in Amsoil products:

Eduard D. of San Jose, Calif.

Matt T. of Kenosha, Wis.

Tim S. of Boise, Idaho

View full coverage of the build stages, unveiling and delivery to its new owner at