The University of the Aftermarket will present a second “Aftermarket 101” program this year on Oct. 6-7 in Detroit.

It is open to new hires in the motor vehicle aftermarket who want a better understanding of the aftermarket, its structure and some big-picture trends. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends.

“Although we just completed an Aftermarket 101 program in May, we needed to add a second class because of overwhelming demand,” says University of the Aftermarket Director Brian Cruickshank. “The most recent class sold out in record time, and we had an extensive waiting list. I am glad that many companies are including this program as part of its formal new-employee orientation process.”

Presenters represent every level of the auto care industry supply chain. Specific subjects addressed during the session include:

* Industry basics, channels and terminology

* History of the aftermarket

* Current state of the industry

* The global aftermarket

* Distribution: Structure and trends

* The world of the service dealer

* Field trip to visit a traditional WD

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. The program costs $700 and includes lunch and all materials. To register, visit, click “Course Calendar” and then choose the Oct. 6-7 “Aftermarket 101” program. Or call (800) 551-2881. Special rates are available to companies sending more than three employees.

For those traveling to the program, special rates have been negotiated at the Hilton Garden Inn in Southfield, Mich.

The University of the Aftermarket is an operating unit of Northwood University. As an educational alliance of the Auto Care Association, the Automotive Warehouse Distributors Association and the Automotive Aftermarket Suppliers Association, it provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference and partnership educational opportunities.

Through these programs, Northwood University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.

For additional information regarding Northwood University, go to