Veyance Technologies Inc., manufacturer of Goodyear Engineered Products, recently launched the Art of Silence campaign, a marketing initiative that highlights the company’s continuous innovation of belt technology, including Quiet ChannelTechnology that makes the Gatorback belt one of the quietest belts in the aftermarket industry. 

A new microsite,, supports the Art of Silence campaign by giving aftermarket professionals direct access to belt information, new product developments, promotional opportunities, business development tools, tech tips and more. 

To learn more about the Art of Silence campaign, visit