Welfare checks on members to ensure their safety and continued operations are among steps taken by the Aftermarket Auto Parts Alliance Inc. (Alliance) to keep Auto Value and Bumper to Bumper stores open during the COVID-19 outbreak.
“While it’s easy to get caught up in focusing on the challenges COVID-19 poses to our businesses, our members have been incredibly positive and inspiring in dealing with these tumultuous times,” said JC Washbish, vice president of sales and marketing for the Alliance.
“We have members checking in on each other via phone to confirm they are still safe and healthy, and shops opening up their doors each day to ensure critical vehicles are still able to operate safely. I’m particularly proud to be a part of the Auto Value and Bumper to Bumper network during this time,” he says.
Additionally, the Alliance is keeping all members of the distribution channel educated and informed through letters, emails, website updates, internal memos, and a frequently-updated resources page.
Further, the Alliance is hosting webinars for its members to collaborate on strategies and discuss tactics.
On March 20, the group attracted a record number of attendees to a webinar titled “Finding Opportunities and Best Practices during COVID-19.” During the call, a group of panelists and the attendees delved into how to show care, find opportunities, deliver value, spread accurate Information, and distinguish themselves for their superior service.
“We will continue to update our plans and reactions as news headlines change,” Washbish says. “At this time, our primary focus is doing everything we can to keep our communities as safe and healthy as possible.”