Mitchell 1 announced that the Alliance of Automotive Service Providers (AASP) has designated the company’s SocialCRM customer retention and new customer acquisition service as the association’s preferred choice for loyalty marketing programs.

AASP is a national association representing the automotive service industry in the United States with affiliate members that represent over 8,500 automotive aftermarket businesses in 22 states.

“We would like to thank the Alliance of Automotive Service Providers for giving us this great support for our SocialCRM service with its affiliates across the country,” said Brad Fockler, national accounts manager for Mitchell 1. “SocialCRM will benefit their membership by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility.”

For more information visit www.mitchell1.com.

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