Robert Bosch LLC’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers).

The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.

Bosch DistancePlus oil filters can capture and hold 300% more dirt than some economy filters on the market and at 99.9% efficiency is one of the industry’s most efficient line of oil filters. This means it is able to capture 99.9% of particles that are 20 microns or larger – a micron being one-millionth of a meter.

The theme for Bosch DistancePlus oil filters, “No Filter Holds More Dirt,” will take place for four-month print ad campaign that is scheduled to run from May through August. These ads are accompanied by a $3 mail-in rebate.

For more information, please visit