Carolyn C. Cook, ACDelco’s new general director, plans to grow business the old-fashioned way: one satisfied consumer at a time. Cook has responsibility for ACDelco across North America.
“Whether customers decide to have their vehicles serviced at a dealer, independent service center or a national chain repair center, their basic needs are the same: Understand what I need, give me a competitive estimate, do the work on time and communicate with me throughout the process,” says Cook.
“Everything we do needs to be focused on the consumer. We must meet their needs, give them a reason to return and, for our GM vehicle owners, make sure they love their vehicle.”
Cook brings extensive aftermarket experience to her new post. She has been on assignment in Europe since 2007, most recently as director of aftersales for Chevrolet Europe. She also has served as regional parts manager for the Northeast Region and plant manager of the Drayton Plains (Mich.) Processing Center. Cook also has been a field representative.
Cook said her goal as ACDelco director will be to support distributors with the right supply of quality parts, competitive pricing and valuable support services – such as training – so their secondary customers can keep consumers coming back.
“Growing the independent aftermarket is a team sport,” she says. “And technicians know that when they use ACDelco parts, they get the support of an entire ACDelco team.”