NGK Spark Plugs (U.S.A) Inc. has added Beth Skove to its aftermarket team as general manager of sales, traditional channel. Skove will lead a team of six regional sales managers and over 30 district sales managers across the U.S. and will report to Brian Norko, vice president of sales.
“The NGK team and I are happy that Beth has joined us. She brings a solid aftermarket background, which will help with the continued growth of NGK spark plugs and NTK sensors,” says Norko.
Most recently director of marketing for Valeo, Skove managed all marketing-related efforts designed to grow recognition of the Valeo brand in the aftermarket. These efforts included brand management, market research, product launches, promotions, events and advertising.
Skove is an active member of various industry associations, including Women in Auto Care, the Automotive Sales Council, and the ACA Research Committee. For more information about NGK, visit www.ngksparkplugs.com.
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