Tenneco Inc. has launched an extensive print and digital advertising campaign called “If It Doesn’t Say Monroe” which highlights the quality, performance and value benefits of the Monroe brand of ride control products.
The new campaign reminds parts and service professionals that while many ride control products might look alike, their brand, manufacturer and point of origin can point to hidden differences, which could affect performance, durability and customer satisfaction.
Each of the new ads reminds industry professionals and their customers that any shock absorber, strut or other ride control product offered under the Monroe brand carries several important advantages, notes Tenneco: innovative product designs, stringent performance standards, and on-vehicle fit and ride tests conducted in Monroe, Mich.; use of only high-quality materials; engineering insight gained through Tenneco’s extensive global OE business; and product assembly completed at the company’s manufacturing facility in Paragould, Ark.
Beyond benefits that directly enhance consumer satisfaction, the campaign also underscores business advantages gained through the Monroe brand’s marketing programs and technical and training support – benefits available to service providers before, during and after each customer transaction, the company notes.
“There is often a huge gap between replacement parts offered by premier brands and those that might simply look like quality parts,” says John Perrin, executive director, product management, North America Aftermarket, Tenneco. “Because the success of every parts and service business is based on providing the quality, convenience and value consumers demand, choosing a lower quality part could have significant consequences, including a vehicle coming back into the bay for repeat service.
“It is important for shop professionals to check with their suppliers to make sure they know exactly what level of quality they are receiving for the repair,” he adds. “Our new advertising campaign delivers this message in a meaningful and compelling way.”
The new Monroe ads will run in a broad range of automotive service industry publications and reach thousands of additional industry professionals through a variety of digital placements, feature articles, social media activities and eNewsletters. “If It Doesn’t Say Monroe” is also prominently featured on www.monroe.com.