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Ateq Appoints Eri Muca to Lead Aftermarket Sales

Eri Muca is the new director of sales for the aftermarket at Ateq TPMS Tools LC.

In his new role, he will work closely with Bruno Rousseau, global TPMS sales manager, and Davy Leboucher, Ateq North American CEO.

Muca began his career at Ateq in 2008 as a leak testing technician.

Originally from Albania, Muca holds an associate of electronic engineering degree from ITT Technician Institute in Detroit, Mich. He credits his sales and customer service experiences from his childhood business back in his home country of Albania.

“I have been involved in customer service and sales since 8 years old, back in Albania. Once Albania became a democratic country, and free from communism, my family started our own business selling home appliances. This business was targeted in two branches: distributors and end users. Therefore, since I was very young, I had a good understanding how to navigate from a distributor to an end user,” says Muca.

“At that time, my family had the exclusivity right to bring in products from name brands such as: Ariston, Whirlpool, Fujitsu, Deco and more. Growing up in the family business environment, I gained a lot real-life experiences early-on that schools cannot teach. I learned about how to build relationships and most importantly, how to run a business. At a very young age I had a strong understand of the phrase, ‘You have to invest money in order to make money.’ That phrase is very important to run a healthy business.”

Ateq says Muca has been highly successful in the aftermarket business and thrives on the challenges of the fast-paced aftermarket world, as well as providing the right TPMS solutions for customers and partners.

“I am grateful for the opportunity to work employees, partners and customers of different cultures as I believe everyone’s input makes our tools and services better. As long as we continue to improve and provide the right solutions for our customers and partners, we will continue to dominate the TPMS market.”

For more information on Ateq Tools, visit www.ateq-tpms.com.

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