Fisher Auto Parts’ “WOW! Earn and Win!” promotion awarded more prizes and had more participants than any other contest in Fisher’s 90-year history, the company reports.
In addition to awarding hundreds of prizes, including tablets, big screen TVs and cruises, Fisher will present each of its grand prize winners with a new 2019 Chevy Silverado pickup truck. The winners were A&D Automotive of Vergennes, Vt.; Ken’s Auto Service Center of Akron, Ohio; and Reed’s Auto Repair LLC of Seaford, Del.
“We want to thank all who participated in the ‘WOW! Earn and Win!’ promotion. This was the biggest and best earn-back, giveaway program in our history and we certainly had a lot of fun presenting so many exciting prizes to so many lucky winners,” says Gary Shifflett, co-president, Fisher Auto Parts. “We are very fortunate to have such wonderful customers and we value our relationships with them. This contest served as a way to thank them for their continued support and loyalty.”
The “WOW! Earn & Win!” promotion was sponsored by Fisher Auto Parts and was exclusively for professional installer customers. To participate, customers had to be in good standing and complete an online form that also served as an entry into all prize drawings for the duration of the promotion.
The promotion focused on select product lines each quarter, starting with brakes, including friction (SST, Silent Stop, EVS), calipers, rotors and hydraulics, as well as hub bearings, small bearing and seals, premium chassis and SRT chassis. Purchases during the promotional period and year-over-year sales increased the chances of winning in the drawings.
The founding member of Federated Auto Parts Distributors, Fisher Auto Parts is a member of the Automotive Parts Services Group (APSG) and now has approximately 500 company-owned locations plus over 100 independent jobbers in 18 states. The company continues a steady growth strategy by more than quadrupling in size over the last decade through a combination of same store sales, new stores and acquisitions.
Founded in 1929 by Blair Coiner, Fisher Auto Parts currently has approximately 5,300 employees. To learn more, visit www.FisherAutoParts.com.
Sign up for a FREE subscription to Auto Service Professional magazineSubscribe