Martins Industries Inc. has added Magnum+ brand tire balancing beads to its portfolio through its recent acquisition of M&R Tire Products.
"Magnum+ is a trusted brand with a solid network of distributors and customers," says Martin Depelteau, CEO of Martins Industries.
Martins plans to rebrand Magnum+ "from logo design to the online experience, all the way to product packaging," according to Martins officials.
The brand refresh will be introduced during the 2019 Specialty Equipment Market Association Show, which will take place Nov. 5-8 in Las Vegas, Nev.
"The main objective for Martins is to improve on an already-successful business model. The great synergy between Magnum+ and Martins Industries on such things as corporate values, premium quality products, innovation and distribution channels is what motivated the acquisition in the first place."
Martins Industries is a tire equipment and products manufacturer based in Farnham, Canada. Founded in 2002, Martins has designed, manufactured and sold over 2 million tire equipment products at all levels of the tire, car, fleet, trucking, OTR and aircraft industries throughout the world. Martins has distribution centers in the United States, Canada, Netherlands, UAE and Australia, along with manufacturing plants in Canada and China.
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